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		<title>Demo Redesign UXR</title>

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					<h2>Demo Redesign UXR</h2>
					<p>May 7, 2014</p>
				
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					<section>
						<h2>Context</h2>
						<p>
							In today's Display Network tab we have 7 subtabs:
							<img src="img/today-7.png" class="no-shadow" style="margin-bottom:0">
							<img src="img/merged.png" class="no-shadow fragment" style="margin-top:0">
						</p>
						<p class="fragment"> We want to merge demographics dimensions into a single tab </p>
					</section>
				</section>
				<section>
				
						<h2>Why?</h2>
						<ul>
							<li class="fragment"> Natural grouping </li>
							<li class="fragment"> Adding more and more subtabs is not ideal </li>
							<li class="fragment"> Offer multi-dimensional demographic reports <span class="light">e.g. What is my CTR for moms (Female x Parent)</span></li>
						</ul>
				
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				<section>
				
						<h2>This will affect:</h2>
						<ol>
							<li> Reporting </li>
							<li> Targeting </li>
						</ol>
				</section>
				<section>
					<h2>1. Reporting</h2>
					<p>
							Let's have a live look: <a target="_blank" href="http://go/demo-uxr">go/demo-uxr </a>
					</p>
				</section>
				<section>
					<h2>2. Targeting</h2>
					<p>
							Today: separate drawers and pickers for demo dimensions
					</p>
					<img src="img/pickers-today.png" class="no-shadow">
				</section>
				<section>
					<h2>2. Targeting</h2>
					<p>
							Unified targeting drawer (collapsed):
					</p>
					<img src="img/picker-collapsed.png" class="no-shadow">
				</section>
				<section>
					<h2>2. Targeting</h2>
					<p>
							New unified picker:
					</p>
					<img src="img/picker-new.png" class="no-shadow">
					<p class="fragment"> Notice no more 'Bidding mode'</p>
				</section>
			
				
				<section>
					<h2>Criteria Status</h2>
					<p> We are also getting rid of 'Ad group exclusions' for demo dimensions. <p>
					<p>This new simplifications mean that a given demo criteria can have 1 of 3 statuses: </p>
					<img src="img/criteria-active.png" class="no-shadow" style="margin-top:0; margin-bottom:0">
					<img src="img/criteria-removed.png" class="no-shadow fragment" style="margin-top:0; margin-bottom:0">
					<img src="img/criteria-excluded.png" class="no-shadow fragment" style="margin-top:0; margin-bottom:0">

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